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26 - How to Charge Businesses for Sponsoring Your Podcast

Writer's picture: Julie Song DeemJulie Song Deem

Julie Deem shares how one of the simplest ways to structure sponsorship deals is by charging a flat rate for an ad placed on a set number of episodes. In this episode, Julie goes into the benefits of flat-rate sponsorships, steps to price your ad spots, and a sample email pitch to help you reach out to potential sponsors.






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Episode Highlights:


  • Why Use a Flat-Rate Sponsorship System?

  • Consider your audience size, engagement levels, and episode frequency to set fair and appealing rates.

  • To attract potential sponsors, create a clear, well-designed one-pager.

  • Sample sponsorship pitch email.

  • Email julie@thebusinesspodcasteditor.com to get the email template.

     


Schedule a complimentary call to see if podcasting is a good fit for you:


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